Rouleau, Saskatchewan (1903), photographed from the air by George Hunter in 1954. This is the classic image of a prairie town, located within the Dominion Grid (laid down between 1879 and 1884), wood grain elevators lining the tracks, the world of Who Has Seen the Wind (1947), a train stop on the SOO Line (to Chicago) built during the wheat boom that ended sharply in 1910. Lots of dates, but all within the space of fifty years.
Rouleau on GoogleMaps. Not a lot has changed. Rouleau is in the infamous Palliser Triangle, an area (officially a semi-arid nutrient-rich steppe) deemed by John Palliser, who surveyed it in 1858, to be uninhabitable because it didn't support trees. The whole area suffered greatly during the droughts of the 1930s, but nearby is Claybank Brick Plant, now a historic site. The clay was particularly suited to firebrick, used to line fire boxes in train and ship engines: CPR, CNR and RCN all in expansion mode up to WWII – voracious clients for firebrick.
From 2003 to 2008 Corner Gas was filmed in Rouleau. The iconic Saskatchewan rural wheat town was the physical fabric that supported a vision of Canada as a friendly but sometimes sharp-edged community, funny, pathetic, brave, funny, ridiculous, heroic, funny, everyday. Corner Gas was the Canada that we like to carry about within us, without actually living there.
Rouleau's slogan is 'Saskatchewan's First 1 Million Bushel Town!' Does this mean much to any of us not from a farming background? No. Does Rouleau care? No. Is this a brand? No. Does this say a lot about Rouleau? Yes.