Allan Fleming: CN, 1960
Thinking about diagrams and Adobe Illustrator and the alleged legitimation of the handwritten scribble by transforming it into dead font and clipart arrows; thinking about this because one of our On Site contributors was fretting about not being fluent in Illustrator. There are parallels with auto-translation here: a whole lot of meaning, intelligence, emotion and sheer life can be lost from the original.
Allan Fleming's sketches clearly informed the ultimate CN logo: it isn't an entirely intellectual exercise, this design process thing, it is largely a visual exploration, running through hundreds of ideas, relying on the eye to weed them out before they go mechanical.
The 1960s cleaned up a lot of our national icons, gave them all a simplicity which is now mostly replaced by font selection: the Bay, for forty years a quill pen hand pressure ribbon of ink, now a font that looks like a version of Banknote.