Populous. The Stadium, London 2010 Olympics. seating in place November 2010. photo: Alix SturrockThe stadium has been designed by Populous, formerly HOK Sport, and Peter Cook, with Buro Happold as engineers and built by Robert McAlpine.  It is meant to be completely wrapped in a graphic skin which seems to have encountered a number of problems.  The most recent solution is a wrapping of digitally active fabric. 

This is a brilliant team: Populous, aka HOK Sport keeps it on time and on budget probably, Buro Happold makes it possible, Peter Cook thinks of things such as vast broadcasting screens, and Robert McAlpine builds it.  Evidently the seats have already been installed, almost two years in advance of the event. 

Stephanie Whitearchitecture